When Google launched, one reason it shocked the Web community was its focus on getting you to where you actually wanted to go. How could there be a successful business model in actively sending people away from your site?Seven years and a $75 billion market capitalization later, that question has obviously been answered. The other search engines attempted to control your behavior. Google recognized that users maintain control, and to win they had to become users’ preferred choice.
- Peter Merholz -